CLIENT SPOTLIGHT / STRATEGIC COMMUNICATIONS & PUBLIC RELATIONS
Partnered with Quad over multiple years to provide strategic communications, public relations, and community engagement support. My work included developing culturally relevant strategies, advising on community initiatives, helping plan a pitch competition, and supporting the launch of Quad's first Milwaukee office.
STRATEGIC COMMUNICATIONS. COMMUNITY ENGAGEMENT. PUBLIC RELATIONS.
quad
CONNECTING A GLOBAL COMPANY TO ITS LOCAL COMMUNITY.
THE PROJECT
As Quad expanded its presence in Milwaukee, the company sought to strengthen its connections with local residents, businesses, and community leaders. This included establishing its first Quad MKE office, developing community-focused initiatives, and creating opportunities for meaningful engagement.
The work required culturally relevant communications, strategic planning, and collaboration across internal teams and external stakeholders to help Quad build relationships and establish a stronger presence in the community.
MORE THAN COMMUNICATIONS. A STRATEGIC PARTNER.
MY ROLE
Developed culturally relevant communications strategies and advised on initiatives to strengthen Quad's presence and relationships within Milwaukee.
COMMUNICATIONS STRATEGY & IDEATION
Helped plan community initiatives, including a pitch competition, and coordinated creative vendors and promotional materials for events.
EVENT & PROGRAM DEVELOPMENT
PUBLIC RELATIONS & MEDIA MANAGEMENT
Led publicity efforts for Quad MKE's office open house, including press releases, media outreach, earned media, and press conference coordination.
INTERNAL COMMUNICATIONS & VIDEO PRODUCTION
Helped develop scripts, directed an internal staff video, and conducted employee interviews to support Quad's internal communications.
Quad MKE's open house introduced the company's first Milwaukee office to community members, local leaders, and stakeholders.
BRINGING QUAD MKE TO THE COMMUNITY.
THE WORK IN ACTION
EVENT PUBLICITY & PRESS CONFERENCE COORDINATION
BEHIND THE LAUNCH OF QUAD'S FIRST MILWAUKEE OFFICE
Led public relations efforts for the open house, including media outreach, earned media coverage, press conference coordination, and securing a designer for the event's promotional flyer.
STRATEGY IN ACTION. BEYOND PUBLIC RELATIONS.
INTERNAL COMMUNICATIONS & VIDEO PRODUCTION
Helped develop video scripts, directed production, and interviewed Quad employees to create internal communications content highlighting their experiences and perspectives.
PROGRAM IDEATION & COMMUNICATIONS
Supported ideation, communications, and video promotion for ChangeMaker PitchFest MKE, a youth competition focused on solving community challenges.
LET'S BRING YOUR VISION TO LIFE.
From communications strategy and community engagement to public relations and creative projects, I help organizations turn ideas into meaningful action.